THE CASE OF TVG AND TV3 ON INSTAGRAM AND FACEBOOK Exploiting its Fiction Series as Transmedia Content

Abstract

Stemming from the crisis of the public service system across all domains, particularly in the case of television, and based on the premise of identifying the shortcomings and opportunities that must be addressed in the process of societal digitalisation and the consumption of audiovisual content, this study will analyse the Spanish regional television channels TVG and TV3 in terms of their exploitation of fiction series, with a particular focus on the transmedia strategies employed through their social networks, namely Facebook and Instagram.